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| pic courtesy: www.indianexpress.com |
Today's headlines - Sidhu & AAP
coming together - have an interesting aside.
And I am not talking about
the effect of the "union" on Punjab elections for 2017, where
AAP was already a strong contender and Sidhu has a strong background.
I am talking about how two
similar(too verbose, too talkative) brands come together and the issues
that they may face due to their "social media" engagements.
AAP has been using social media to
reach out to the masses very effectively and so has Sidhu. Issue is that they
specialize in mud-slinging too. And the fact that they were pitted against each
other since the last two years did not help either.
On the one hand, we have AAP
which has called Sidhu, "Farar", "absconder", and many
similar names, and on the other, in Sidhu, we have a person who has been
vehement in his fascination for the "dharnebaaz-dramebaaz" party and
has ridiculed them often.
And unfortunately, despite AAP and
Sidhu quickly deleting their "anti" each-other rants, most people are
enjoying themselves at their expenses. The fun never stops on Twitter,
with more and more people joining in the melee. It would also be a lot of
fun watching what they say when they do come together!!!
Learnings:
- In an industry(politics) where there are no permanent friends and foes, a semblance of decorum will cause lesser embarrassments
- Communication is important. Reach out to all "online", by all means but taking pot-shots at others as per convenience, is immensely avoidable
- Learn to share "relevant" stuff, lest the less than relevant stuff haunts you for-ever!
- Whatever we may say or do is in the public domain today and it is imperative that we use the tools available to us sensibly and with a lot of caution.
- Better to be safe than sorry!
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