2022 was a
bittersweet year for Finese PR but very very heavy on education...
We lost a long
standing client after 8 years in March this year. Only saving grace was that it
wasn't because of us, anything but... And the client's top management team
continues to be a great friend and ally, recommending us to all who listen, and
even to some who don't...
"Celebrate Endings for they precede new beginnings"
Then was a
slew of "education" in 2022...
We are a
"Knowledge focused consultancy" and we firmly believe in knowing
quite a bit about the sectors that the clients operate in. This is easier said
than done, but we've become known as the "go-to people" for the media
and analysts when it comes to domain focused trends and information, and this
is something that we are quite proud of.
So, when we
got three new clients belonging to categories totally different to what was
usual - it meant a huge amount of reading up to understand the domains. We had
to educate ourselves before we could go out and promote them. And boy, was it
difficult!!! In all cases, the clients helped us quicken the process and today
we are quite well informed about their domains too.
“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.”
We're thankful
for the learning, the opportunity to make a difference and the focus on the new
and the diverse.
To all
relationships, old and new, here's to a Great New Year...
