tag:blogger.com,1999:blog-8433087757745021791.post7816005580481030969..comments2023-07-02T16:06:25.945+05:30Comments on Finese PR: col cm in a PR campaignThe Azad Blogspacehttp://www.blogger.com/profile/13811301579567135455noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8433087757745021791.post-40442094202987577182010-02-04T12:25:45.191+05:302010-02-04T12:25:45.191+05:30The Col Cm criterion is the only thing that can se...The Col Cm criterion is the only thing that can seemingly satisfy the customer in the initial phases. <br /><br /><br /><br />Top bosses in the corporate world feel so good when they ask you about the amount of coverage your agency can generate. You have to watch that smile on their face that says "Now i got you”. <br /><br /><br /><br />One of our potential leads in Delhi asked specifically for a matrix that can judge a PR Agency's output with details of the articles in which publication before the account had been awarded. <br /><br /><br /><br />The account went to someone else and I still wonder what the criterion of their selection was as the only media coverage that i have monitored for the company was the personal profiling of the head of the company making style statements rather then talking about the company. And on enquiry, I find that the client is very happy with the agency. This completely beats me!<br /><br /> <br /><br />So if the clients are so interested in col cm before the award of the account, how come they forget all about it once the account becomes active.<br /><br />Boss, inhe zindagi mein chahiye kya???Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8433087757745021791.post-36093623267578783462010-02-03T18:23:39.426+05:302010-02-03T18:23:39.426+05:30The crux of the Pain that any PR professional feel...The crux of the Pain that any PR professional feels has been aptly captured. By propagating media centric PR strategies the only thing that we are doing is increasing the brand value of the Publications and the 'I am next to God" attitude of most of the journalistsAnonymousnoreply@blogger.com